July 5, 2023

Being Cowboy, Driving Resilience, and Embracing Accountability the PBR Team Series Way with Matt West

Episode 175:

With a passion for rodeo sports and a voice that is not often forgotten Matt West has worked diligently over the years to become a well-known personality in the Western sports world.

The native Oklahoman first began his career with the PBR in 2007 and quickly made a name for himself within the sport’s Velocity Tour and Touring Pro Division. West’s talent rapidly moved him along to work on the league’s premier tour and the milestone of announcing his first PBR World Finals in Las Vegas in 2010.

Today, Matt is an integral part of the PBR team including appearing on RidePass, the sport’s 24/7 western sports digital network, and representing PBR in Canada, Australia, and other international markets.

In 2017, Matt fulfilled his lifelong dream of opening his own gym.  Westfit is a 24-hour fitness facility, located in his hometown, Nowata, Oklahoma.  Westfit’s primary focus is to provide a clean, fun, & positive environment to help people become the healthiest versions of themselves, possible.

When not on tour with PBR or at the gym, West announces a variety of notable rodeos and has expanded into non-rodeo events and broadcast work including his own unique podcast… As the host of the “Matt West Now” podcast, he dives into the lives of personalities from all walks of life, sharing life lessons and more with fans.


What you’ll learn in this episode:

  • How the PBR Team Series has elevated the PBR Brand
  • How being part of a team and the accountability it brings impacts riders’ performance
  • The values associated with cowboy culture such as hard work and respect
  • Why leading by example and working towards a collective vision of success is so significant
  • How the art of storytelling has impacted the sport and the individuals involved
  • The impact of overcoming self-limiting factors
  • How the resilience and determination of bull riders fuel their ability to overcome tragedy and continue competing
  • The new Amazon Original series “The Ride” and its portrayal of top bull riders balancing family, faith, and the cowboy lifestyle


Additional Resources:

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